How does a winery use Twitter?

People often ask me how we use Twitter...  click here for the answer in 44 seconds.My Twitter obsession has a long history and many people have had to listen to me pontificating about its tangible ROI and other SM acronyms. Apart from the real pleasure of talking to adults about my favorite subjects, I use the search options to connect with people who are drinking Brunello in general or who are interested in Montalcino.Il Palazzone was the first estate in Italy to put the twitter logo on our front label back in 2010 and we were named in 2013 as number four in the top 12 Italian “players” on the wine scene. If you spread our followers per number of bottles produced (only 4348 bottles of Brunello 2008) this is a source of enormous satisfaction. In December we were delighted to partipate as a guest on #sommchat; an hour of fielding questions from all around the world scheduled every Wednesday by @keepercoll.Come and find me - @ilpalazzone!